What to do after keyword research: A 4-step action plan

Step 1: SERP Analysis Finding easy keywords doesn’t guarantee easy rankings. To get a better understanding of what you’re up against, you need to analyze the SERPs for each keyword on your list. 1. Determine the dominant content type Make sure you’re creating the right type of content for your target keyword. For example, if ...

Step 1: SERP Analysis

Finding easy keywords doesn’t guarantee easy rankings. To get a better understanding of what you’re up against, you need to analyze the SERPs for each keyword on your list.

1. Determine the dominant content type

Make sure you’re creating the right type of content for your target keyword. For example, if you’re targeting “perfumes for winter 2023,” check the SERPs to see if the dominant content type is a listicle or a sales page. This can be done manually to gain additional insights.

2. Look for keywords without an AllInTitle on the first page

Prioritize your keyword list by looking for keywords that don’t have an AllInTitle on the first page. This means that your competitors are ranking for the keyword as a secondary keyword or a closely related one.

3. Check the word count of the top 3 results

To estimate the word count needed for your article, look at the top results on Google and see how many words they have. This will give you a good idea of how long your article needs to be to compete.

Step 2: Keyword Clustering

Some keywords should be targeted in the same article, while others should be targeted in separate articles. To determine which keywords should be grouped together This will show you which keywords have similar SERPs and should be targeted in the same article.

Step 3: Keyword Mapping

Once you’ve determined which keywords should be targeted in the same article, it’s time to map those keywords to existing URLs or create new content. This will help you avoid creating duplicate content and ensure that your keywords are being used effectively.

Step 4: Keyword Tracking

The final step is to set up keyword tracking to monitor your rankings and make adjustments as needed, you can track your keywords daily and get an overview of your current standings in the industry. This will allow you to build reports for stakeholders and develop action plans to improve your rankings.

Conclusion

Keyword research is just the beginning. To get the most out of your keyword list, you need to analyze the SERPs, cluster your keywords, map them to existing URLs or create new content, and track your rankings. By following this 4-step process, you can turn your keyword list into an actionable plan and improve your chances of ranking in the SERPs.

Key Takeaways

  • Analyze the SERPs for each keyword on your list to determine the dominant content type, word count, and AllInTitle.
  • Cluster your keywords to avoid creating duplicate content and ensure that your keywords are being used effectively.
  • Map your keywords to existing URLs or create new content to avoid creating duplicate content.
  • Track your rankings daily to monitor your progress and make adjustments as needed.

Personal Opinion

In my opinion, the most important step in this process is keyword mapping. By mapping your keywords to existing URLs or creating new content, you can ensure that your keywords are being used effectively and avoid creating duplicate content. This will not only improve your chances of ranking in the SERPs, but it will also make your website more user-friendly and provide a better experience for your visitors.

Call to Action

Don’t let your keyword list go to waste. Follow this 4-step process to turn your keyword list into an actionable plan and start seeing results. And don’t forget to track your rankings daily to monitor your progress and make adjustments as needed.

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